Manufactured Homes

I have previously defined marketing as the organized creation and management of perceptions, which I am sure is not a controversial definition among marketers.   Effective perception management requires you to know and understand all the other entities in your business environment –  your customers, your competitors, your upstream suppliers, your downstream distributors, other partners (such as providers of credit to your customers), and your regulators.  What does it mean to “know and understa

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Knowing and understanding The Other